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Alo set to debut on Tmall as activewear rivals race for market share
United States activewear brand Alo Yoga is set to enter China's e-commerce market this week through Alibaba Group Holding Ltd's Tmall platform, intensifying competition among premium international athleisure brands seeking growth in the Chinese market.
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scmp.com
Lululemon rival Alo Yoga enters China market with new store on Alibaba’s Tmall
The US brand announced its entry into China in June as part of its international expansion to tap the premium ‘athleisure’ market.
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wwd.com
Alo Takes Online-first Approach in China With Tmall Exclusive Launch
The brand’s e-commerce launch follows the opening of its events-booking platform on Wechat Mini Program and the appointment of a new brand ambassador, the Chinese K-pop star…
