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TikTok Shop is increasingly attracting brands selling high-ticket items

TikTok Shop is increasingly drawing higher-priced home and lifestyle brands due to increased user trust and improvements in logistics.

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TikTok Shop is increasingly drawing higher-priced home and lifestyle brands due to increased user trust and improvements in logistics.

TikTok Shop is gaining market share from major online retailers in the US as it adds new features like an Amazon Prime-style membership program.