Inside inDrive’s Chief Wahala Officer Campaign and the Human Face of Reliability, Problem-solving

In Lagos, “wahala” is part of everyday life, especially for commuters navigating traffic, delays and cancellations. inDrive turned this shared experience into its Chief Wahala Officer campaign, using humour and cultural relevance to humanise its brand while highlighting its commitment to reliability and problem-solving. Chiemelie Ezeobi writes

Raccontata dathisdaylive.com