Mid-year ecommerce sales set to cool as costs heat up - The Economic Times

Online sales volumes are expected to grow about 10-15%, compared with 20% last year when Independence Day and Raksha Bandhan coincided, boosting purchases, according to analysts. Ecommerce majors Amazon and Flipkart started their Independence Day sale events last Friday. For the platforms, demand during the period is usually driven by Raksha Bandhan gifting purchases. This year, Raksha Bandhan comes around a fortnight after the sale events end.

Raccontata daeconomictimes.indiatimes.com