Mona Tougaard stars in Chanel’s Coco Crush campaign

DUBAI: Model Mona Tougaard is among the leads of Chanel’s revived Coco Crush campaign, a cinematic game of hide-and-seek staged at Hollywood’s storied Chateau Marmont. The film was released this week. At the heart of the campaign is Coco Crush itself, reintroduced a decade after the fine jewelry line first launched in 2015. The new pieces included a choker, a short necklace, two-tone earrings, pave bracelets and a sculptural cuff, reworking the quilted “matelasse” motif — the diamond quilting drawn from Coco Chanel’s designs — that runs as a signature through the house’s codes.

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