Tata Play brings back 'Life Jingalala' in folk-inspired campaign marking 20 years

Conceptualised by Ogilvy and crafted by music duo Maati Baani, the campaign brings together folk musicians and regional artists to reinterpret the brand's signature line, "Isko laga dala toh life jingalala," in Tamil, Telugu, Kannada, Bangla, Awadhi and Gujarati.

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