Outcome partners – how certified industrial automation channels become co‑creators in the AI era

As industrial automation becomes increasingly software‑driven and AI‑enabled, the role of the channel partner is undergoing a profound shift. The next generation of partners will be measured not by the products they sell, but by their ability to design, integrate and support outcome‑based solutions in complex, connected environments. This evolution is driving partners to extend their capabilities beyond traditional automation products and build deeper competencies in software integration, data management, AI, cybersecurity, and high‑value strategic consulting.

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