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Andy Burnham defended over ‘blokey’ football and pub social media videos
Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleA minister has defended prime minister Andy Burnham's communication style following reports that his advisers suggested he limit references to football and pubs in social media videos. Home Office minister Anna Turley stated Mr Burnham is 'definitely not' too blokey and praised his 'authentic' and 'accessible style' for 'reaching people'. The defence comes after No 10's social media experts reportedly advised Mr Burnham to tone down his 'blokeish' content to appeal to a broader audience. A recent social media video featuring Mr Burnham and chancellor John Healey ranking bar snacks, designed to promote business rates cuts, garnered over five million views. Mr Burnham's communication approach, which often includes discussions of football and pints, contrasts with his predecessor Keir Starmer's perceived stiffness. In fullMinister forced to deny Andy Burnham is ‘too blokey’ after PM told to tone down beer and football referencesMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
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dailymail.com
Burnham ordered to be less 'blokeish' on social media
Social media experts in No 10 have urged the new Prime Minister to tone down his laddish videos in an effort to appeal to a wider audience.
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independent.co.uk
Minister forced to deny Burnham is ‘too blokey’ after PM told to tone down pub chat
PM and chancellor recently ranked bar snacks in a social media video designed to advertise government policy
