"At the end of the day, I think your car is your last private space," says Stephan Durach,BMW's senior vice president, connected company development.

Discontent is spreading among BMW drivers. When starting their vehicle, they are treated to ads for a summer movie. Not a bug.

Link to: https://www.mediapost.com/publications/article/391876/bmw-exec-no-plans-to-sell-in-vehicle-ads.html