The company aims to launch its new platform with a $30,000 pickup in 2027.
The assembly process will require more automation and fewer workers.
It's a clean-sheet approach to designing and building an electric vehicle.
Ford announced plans for a $30,000 electric pickup and a new manufacturing process to cut costs across EV models.
The Detroit automaker plans to produce a midsize, four-door electric pickup at the Louisville Assembly Plant, slated for 2027.
Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst told Fortune.
Ford plans to invest billions in new electric vehicle production, calling it the company’s “next Model T moment.”
