Celsius Shares Crash As Revenue Misses Estimates

Celsius Holdings Q2 2026 earnings miss as Celsius brand sales fall

Celsius Holdings missed Q2 by $55M ($817.9M); brand fell 11.7% YoY from promotional spending and inventory rebalancing. Gross margin fell to 48.1% from 51.5%; net income dropped 45%, signaling margin pressure from aggressive promotion and acquisition integration.