Meta Earned Around $7 Billion Annually From Scam Ads, Internal 2024 Estimates Show

Meta Platforms is once again under the microscope due to a surge in scam advertisements. Internal reports reveal that these deceptive ads could be contributing billions to the company’s annual revenue. Cybercriminals have developed advanced techniques to overcome existing detection mechanisms, underscoring the difficulty in achieving a balance between ad revenue and user safety. In response, Meta is ramping up investment in safety initiatives and enforcement strategies.

Raccontata dagadgetsnow.indiatimes.com