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Energy drink brands race to rework labels after FSSAI order
India's food regulator has ordered energy drink brands to remove the word 'energy' from labels. This directive impacts major brands like Red Bull, Sting, and Campa Gold Boost. Companies face challenges in rebranding and marketing their products without the established term. Distributors are refusing stock, causing trade disruptions and potential market uncertainty. The future of this multi-billion dollar market now hangs in the balance.
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economictimes.indiatimes.com
Pepsi seeks to take 'Sting' out of FSSAI order, drops energy label
PepsiCo India has removed the word 'energy' from new Sting cans and bottles. This action complies with the food safety regulator's upcoming deadline for the category. Other energy…
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Energy drink brands race to rework labels after FSSAI order
India's food regulator has ordered energy drink brands to remove the word 'energy' from labels. This directive impacts major brands like Red Bull, Sting, and Campa Gold Boost.…
