Our service business gave us the insight to build better products: Urban Company's Varun Khaitan

Urban Company has launched its Native M3 and Native M3 Pro water purifiers with a three-year unconditional warranty and no routine servicing or filter replacement during that period. Speaking to The Economic Times, Co-Founder and COO Varun Khaitan said the company's years of experience in repairing appliances and serving customers helped shape better products, with the latest purifiers featuring long-lasting filters, connected monitoring and lower lifetime ownership costs.

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