India's gold market is poised for transformation driven by digitally savvy Gen Z consumers. This generation views gold as a flexible financial asset, fueling interest in digital products. Mobilizing household gold holdings could deepen financial markets and strengthen capital formation. The gold jewellery market is also at an inflection point, requiring innovation and omnichannel experiences. Creating a National Gold Board and Innovation Centre will drive this modernization.

Explore India's evolving gold market, shifting from traditional jewelry to investment instruments like ETFs and gold loans amid rising demand.

India's gold market is poised for transformation driven by digitally savvy Gen Z consumers. This generation views gold as a flexible financial asset, fueling interest in digital…