PVR INOX bets on tier-III India with launch of SMART Cinemas

PVR INOX is launching a new franchise model for tier-III cities. This capital-efficient format will expand organized entertainment options across India. The first SMART Cinemas property will open in Muzaffarpur, Bihar soon. PVR INOX has signed agreements for six more locations. This initiative aims to make premium cinema experiences more accessible.

Raccontata dahindustantimes.comthehindubusinessline.comeconomictimes.indiatimes.comnewsbytesapp.com