The CEO is hoping more people will be enticed to buy the $2,195 AR glasses once they try them in September.

That’s up from 932 million a year ago, according to Snap’s latest earnings report. The company also says its revenue is up 19 percent year-over-year, as it prepares to launch its…

When asked about product-market fit, Spiegel said he believes mass-market consumer adoption won't occur until the end of the decade.