Apple crossed $10 billion in annual sales in India for the first time in FY26, with revenue growing at a double-digit rate from about $9 billion a year earlier, according to a person familiar with the matter. iPhones accounted for the bulk of sales, while demand for iPads and MacBooks also increased.

For years, Apple's quarterly earnings followed a familiar script in India. Tim Cook would mention "strong growth", analysts would point to iPhone sales, and the conversation would…

Apple is poised for its first annual drop in iPhone shipments in India, driven by supply shortages and affordability challenges despite strong consumer demand.