A prolonged conflict in West Asia is making it harder for companies to manage costs as volatility in commodity prices, freight rates and currencies disrupts planning. Firms including AWL, Parle, Blue Star, ITC, Tata Consumer Products and Dabur warned of margin pressure, further price hikes and weaker discretionary demand.

MUMBAI: A prolonged war in West Asia is making it difficult for companies to manage their costs—the persistent volatility be it in terms of commodity inflation, freight charges or…

A prolonged conflict in West Asia is making it harder for companies to manage costs as volatility in commodity prices, freight rates and currencies disrupts planning. Firms…