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The whey revolution: America's protein craze is changing dairy economics
Whey protein, once a cheesemaking byproduct, is now highly sought after by consumers. Social media trends and dietary advice are driving this significant demand for protein supplements. The dairy industry has invested billions to increase production capacity for this valuable product. Whey's increased profitability is now influencing cheesemakers' production decisions. This shift is fundamentally altering the American dairy market landscape.
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economictimes.indiatimes.com
The whey revolution: America's protein craze is changing dairy economics
Whey protein, once a cheesemaking byproduct, is now highly sought after by consumers. Social media trends and dietary advice are driving this significant demand for protein…
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malaymail.com
‘Protein-maxxing’: Whey demand skyrockets as protein mania muscles up US dairy sector
WASHINGTON, Aug 4 — Whey protein used to be considered a mere byproduct of cheesemaking, but the dietary supplement is now coveted due to high-protein diets popularised across...