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Labor finalises tech giant tax designed to force funding for news

The final detail of the long-awaited incentive will also show the Albanese government has backflipped on a carve out for professional networking site LinkedIn.

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theage.com.au

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afr.comStai leggendo2 g fa

Labor finalises tech giant tax designed to force funding for news

Australia finalized a digital advertising tax (including LinkedIn) to fund news publishers via deal incentives. This regulatory model signals global pressure on ad platforms to share revenue with media, reshaping advertising strategy and tech-publisher partnerships.

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theage.com.au2 g fa

Big carrot, more stick under news bargaining plan

Australia obbliga big tech (Meta, Google, TikTok) a charge 2.5% su ad-revenue o deal con 6+ media locali; stima $200-250M/anno. Precedente regolatorio globale: impatterà legislazioni EU, Singapore, India; ridisegna il funding model del giornalismo via platform-tax.

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Labor finalises tech giant tax designed to force funding for news

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Labor finalises tech giant tax designed to force funding for news

Big carrot, more stick under news bargaining plan

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Labor finalises tech giant tax designed to force funding for news

Big carrot, more stick under news bargaining plan

Live: Big tech faces higher tax if it does not reach deals with local publishers

Live: Big tech faces higher tax if it does not reach deals with local publishers