Reddit is developing a new video experience that lets users watch — or simply listen to — its most popular posts, taking inspiration from the viral TikTok videos that pair Reddit stories with gameplay or other footage. CEO Steve Huffman said the feature is already in the works and could begin testing later this year.

The company’s Q2 2026 shareholder letter mentions that “we’re reimagining how users and communities connect, share, and consume content through a modernized video experience on…

Reddit is developing a new video experience that lets users watch — or simply listen to — its most popular posts, taking inspiration from the viral TikTok videos that pair Reddit…