After building a business around Ayurveda, FMCG and wellness products, Patanjali Ayurved is now set to enter India's insurance sector. The Insurance Regulatory and Development Authority of India (IRDAI) has approved Patanjali Ayurved and the DS Group's nearly Rs 4,500-crore acquisition of Magma General Insurance. In this video, we explain why Patanjali is entering the insurance business, how the ownership of Magma will change, why the insurer caught the group's attention, and how Patanjali's vast retail network could help expand insurance penetration in semi-urban and rural India.

Patanjali Ayurved and Dharampal Satyapal Group secured IRDAI approval for Magma General Insurance. This acquisition marks Patanjali's significant entry into the financial services…

Patanjali Ayurved, which is known for its herbal and other fast-moving consumer goods, is now set to enter financial services through a nearly Rs 4,500 crore acquisition.

After building a business around Ayurveda, FMCG and wellness products, Patanjali Ayurved is now set to enter India's insurance sector. The Insurance Regulatory and Development…