Amazon and Flipkart are reducing seller fees to penetrate smaller Indian cities, aiming to attract more merchants and consumers while driving growth in non-metro regions.

MUMBAI: As online shopping increasingly becomes the norm in smaller cities and towns, Amazon and Flipkart are mounting a fee war-they are doing away with commissions or fees…

E-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sellers and offer affordable products to…