Starbucks bets on India's premium coffee boom amid rising competition

Starbucks is expanding its premium Reserve stores in India, aiming to capture a growing coffee market. The company sees intensified competition as beneficial for overall category growth and consumer engagement. Tata Starbucks reported revenue growth and a narrowed net loss after a challenging period. Focus remains on improving profitability and operational efficiency while adding new stores annually. Menu innovation continues, adapting to evolving consumer wellness trends and preferences.

Raccontata daeconomictimes.indiatimes.com