E-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sellers and offer affordable products to consumers. Lower commissions reduce operating costs for merchants, enabling competitive pricing for buyers. Online shopping is rapidly growing in tier two and smaller markets across India. This shift focuses on capturing new customers from non-metro regions for future growth.

MUMBAI: As online shopping increasingly becomes the norm in smaller cities and towns, Amazon and Flipkart are mounting a fee war-they are doing away with commissions or fees…

E-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sellers and offer affordable products to…