Parties have tailored their campaigns to younger Malaysians, promising better jobs, affordable housing, education opportunities and improved public transport in a bid to win over the state's largest voting bloc.

Increasingly urbanised and immune to local patronage, young voters lured away by better pay could decide the vote’s outcome.

Parties have tailored their campaigns to younger Malaysians, promising better jobs, affordable housing, education opportunities and improved public transport in a bid to win over…