RAI and Google partner to digitise India’s retail sector

The Retailers Association of India (RAI) and Google today announced a strategic collaboration to support digital adoption among Indian retailers, with particular emphasis on small and medium-sized retailers. The initiative aims to leverage capabilities across Google’s product ecosystem – including Google Business Profile, Google Ads, Google Shopping, and Google Cloud – to deliver scalable digital solutions and expand digital enablement across RAI’s network representing over 600,000 storefronts nationwide.

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