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Why the BJP is struggling to crack Gen Z’s reel-driven algorithm

Instagram’s short-form video content, preferred by young Indians, is vastly different from the text-first social media that the BJP has dominated until now.

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Why the BJP is struggling to crack Gen Z’s reel-driven algorithm

Instagram’s short-form video content, preferred by young Indians, is vastly different from the text-first social media that the BJP has dominated until now.

originale

foreignpolicy.com1 g fa

How Gen Z ‘Cockroaches’ Beat Modi at His Own Game

India’s prime minister is famous for his savvy use of social media. Now he’s getting a wake-up call.

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Timeline cronologica

martedì 28 luglio 2026·economictimes.indiatimes.com
BJP leaders step up Instagram activity after PM's call for digital outreach
The BJP is intensifying its digital outreach on Instagram to connect with young people. Prime Minister Narendra Modi leads this coordinated push following the NEET-UG paper leak…
giovedì 30 luglio 2026·foreignpolicy.com
How Gen Z ‘Cockroaches’ Beat Modi at His Own Game
India’s prime minister is famous for his savvy use of social media. Now he’s getting a wake-up call.

Why the BJP is struggling to crack Gen Z’s reel-driven algorithm

How Gen Z ‘Cockroaches’ Beat Modi at His Own Game

Timeline cronologica

BJP leaders step up Instagram activity after PM's call for digital outreach

How Gen Z ‘Cockroaches’ Beat Modi at His Own Game

BJP leaders step up Instagram activity after PM's call for digital outreach

Why the BJP is struggling to crack Gen Z’s reel-driven algorithm