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Meta is bragging about how its AI keeps people on Instagram, while facing lawsuits over addiction
During its Q2 2026 earnings call, Meta said its latest Reels ranking update, the largest one to date, drove a 15-basis-point increase in Instagram sessions. The number...
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businessinsider.com
Your screentime on Instagram is growing thanks to Meta's AI push
Mark Zuckerberg said that Instagram recommendations are "becoming more personalized" due to AI, which has led to increased time spent on the app.
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thenextweb.com
Meta says its AI is making you spend more time on Instagram
Time on Instagram grew by double digits last quarter, Meta says, driven by more personalised AI recommendations, even as it faces lawsuits over that design.
