European football's governing body UEFA said Thursday it would boycott the World Cup should FIFA press ahead with its private investor plan.

FIFA's decision to seek private investment has sent shockwaves through the football world and UEFA's members will meet this week to discuss their options in response

Europe’s football governing body said the tournament should not be seen as an investment product and is 'not for sale'.

All 55 UEFA federations voted to skip FIFA tournaments until they received "binding assurances" that private ownership was off the table.