Saudi brands land at Selfridges in London under new Milaf initiative

LONDON: More than 25 Saudi brands are being showcased at Selfridges in London as part of a new initiative aimed at helping homegrown companies reach international consumers. Milaf Global, a Public Investment Fund company, launched the six-week “Saudi: Sky’s The Limit” initiative in partnership with the upscale department store, bringing Saudi products across food, fashion, beauty, fragrance, jewelry and lifestyle to Selfridges’ flagship Oxford Street location. The initiative runs from July 27 to Sept.

Raccontata daarabnews.com