Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shifts

Brand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular entertainment properties. Sony Pictures Networks India has secured over twenty sponsors for the upcoming season. New sponsors include technology and clean energy companies. Cross-platform campaigns are also seeing growing demand from advertisers.

Raccontata daeconomictimes.indiatimes.com