Ice Cube, BIG3 co-founder, spoke exclusively about the league's growth. Ice Cube detailed the latest on expansion and outlook on any 2028 Olympics and NBA partnership

The three on three basketball league is banking on a red-hot sports environment to bring in new investors, and potentially new and more lucrative media deals too.

Ice Cube, BIG3 co-founder, spoke exclusively about the league's growth. Ice Cube detailed the latest on expansion and outlook on any 2028 Olympics and NBA partnership