Whatnot, the livestream-shopping platform, is in talks to raise at about a $20bn valuation, up from $11.5bn in late 2024, as live commerce grows in the West.

Whatnot, a live shopping startup, aims for $20 billion valuation in financing talks, driven by livestream sales in fashion and collectibles.

Whatnot, the livestream-shopping platform, is in talks to raise at about a $20bn valuation, up from $11.5bn in late 2024, as live commerce grows in the West.