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Two record sales, one $20.6 billion league: What's driving IPL's valuation despite fall in TV viewership
RCB leads both brand and business value charts for the first time ever, but TV viewership drops sharply, shows Houlihan Lokey’s IPL Valuation Study 2026.
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channelnewsasia.com
IPL's business value soars above $20 billion, says report
NEW DELHI, July 29 : The business value of the Indian Premier League, the world's richest Twenty20 series, has soared more than 11 per cent to $20.6 billion this year, according…
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variety.com
Royal Challengers Bengaluru, Rajasthan Royals Sales Push IPL Cricket’s Business Value to $20.6 Billion, Houlihan Lokey Study Finds
Houlihan Lokey's 2026 study finds IPL business value at $20.6 billion after Royal Challengers Bengaluru sold for a record $1.78 billion.
