PhonePe has launched PhonePe PulsePro, an enterprise intelligence platform that converts aggregated and anonymised digital transaction data into hyperlocal, near real-time market insights. Built on PhonePe's payments network of 700 million users and 50 million merchants, the company said PulsePro will help businesses improve expansion planning, site selection, distribution strategy and category growth while tracking consumer behaviour and economic activity across India.

PhonePe has launched PhonePe PulsePro, an enterprise intelligence platform that converts aggregated and anonymised digital transaction data into hyperlocal, near real-time market…

PhonePe introduces PulsePro, an enterprise platform leveraging anonymized transaction data to deliver hyperlocal, real-time market insights for businesses across India.