Premium takes priority in ecommerce carts this festive season - The Economic Times

There is a 20-25% year-on-year rise in festive order volumes for premium products, while mass-segment orders are either flat or up marginally. Notably, orders for entry- and mid-segment smartphones declined slightly, while televisions and entry-level appliances posted 4-5% growth.

Raccontata daeconomictimes.indiatimes.com