Hershey to focus on top 6 cities, exit non-metros

Hershey India is pivoting away from general trade in non-metro areas, focusing its efforts instead on the premium urban markets of six major cities. This strategic realignment emphasizes investment in modern trade and digital channels to enhance financial performance. The company's goal is to leverage India's largest urban centers and digital landscape for optimal growth and profitability.

Raccontata daeconomictimes.indiatimes.com