Where have Bollywood's next generation of superstars gone? - The Economic Times

The film industry currently lacks new movie superstars, a notable shift from past trends. Existing stars like Prabhas and Allu Arjun are active, while the Khans show diminishing returns. The rise of streaming and smaller screens has made megastar emergence difficult. Korean dramas and Marvel content also compete for audience attention. The traditional superstar role now often resembles an influencer or politician.

Raccontata daeconomictimes.indiatimes.com