What's in a name? Publicis challenges India antitrust probe over brand-versus-entity jumble

France's Publicis has filed a court challenge against India's antitrust regulator. The company argues the Competition Commission of India wrongly named its global brand. This dispute has effectively delayed the antitrust investigation into advertising rates and discounts. The broader case could reshape how advertising is priced and sold in India. The watchdog's lawyer indicated they might consider adding the Indian unit to the case.

Raccontata daeconomictimes.indiatimes.comthehindubusinessline.com