Dystinct leads Puma Middle East’s new ‘Suede’ campaign

DUBAI: Moroccan-Belgian artist Dystinct is the face of Puma Middle East’s latest “Never Not Suede” campaign, a regional initiative celebrating the enduring cultural legacy of the sportswear brand’s iconic Suede sneaker. Marking Puma Middle East’s first regional collaboration of its kind, the campaign explores the influences that have shaped Dystinct’s identity through three defining worlds — music, fashion and sport — each paired with one of the latest Suede colorways; classic black, coffee brown and bold orange.

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