Cable TV body withdraws challenge to TV ratings policy

The All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Kerala High Court interim order upholding the government's decision. The policy excludes landing-page viewership from television audience measurement. This withdrawal clears the path for the resumption of television ratings. However, BARC awaits registration under the new policy framework.

Raccontata daeconomictimes.indiatimes.com