Apple today officially announced its Apple Upgrade leasing program, and it works in the way we expected. While it does...

Apple's new Upgrade plan aims to soften a possible $1,500 iPhone 18 Pro Max price as Tim Cook warns AI chip shortages make price hikes unavoidable.

Apple is reportedly preparing a new Upgrade programme that could let users lease iPhones, Macs and iPads instead of buying them outright. | Technology News