While season 3 sure seemed like a finale, Ted Lasso is nonetheless back on Apple TV next week. The upcoming season sees Ted taking charge of a new women’s football team, and it’s coming just in time for those of us suffering through post-World Cup withdrawal. [Media: https://www.youtube.com/watch?v=GACU1N9hg5o]

Beyond the plot, Apple's marketing strategy is a masterclass, leveraging two powerful real-world engines: the explosive growth of women's soccer and the upcoming 2026 FIFA World…

While season 3 sure seemed like a finale, Ted Lasso is nonetheless back on Apple TV next week. The upcoming season sees Ted taking charge of a new women’s football team, and it’s…