The company has signed a voluntary code to comply with obligations under the EU’s AI Act to mark and label AI-generated content that takes effect on August 2nd. Meta unironically said it wants to help prevent “a growing array of different labels and disclosures” from confusing people and regulators, after launching its own bespoke system this month. [Link: Meta is Signing the EU AI Act Code of Practice on Transparency of AI-Generated Content | https://about.fb.com/news/2026/07/meta-is-signing-the-eu-ai-act-code-of-practice-on-transparency-of-ai-generated-content/ | Meta Newsroom]

As AI-generated media becomes more photorealistic, it’s increasingly important that people have tools to help them identify it. We’ve been working to put

The company has signed a voluntary code to comply with obligations under the EU’s AI Act to mark and label AI-generated content that takes effect on August 2nd. Meta unironically…