Waitrose sees sales spike in comfort food classics despite UK heatwaves

Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe grocer said sales of cottage pies were up 110 per cent (Alamy/PA) (Alamy/PA)Supermarket Waitrose has reported an unexpected increase in sales of winter comfort foods during the recent UK heatwaves. Sales of cottage pies rose by 110 per cent, with chicken and ham gratin and South African red wine both up 68 per cent over the last month. Online recipe searches for dishes like spaghetti bolognese, toad in the hole, and mac ‘n’ cheese also saw significant increases. Waitrose attributes this trend to “reverse comfort eating,” where customers crave rich, grounding meals after being drained by the heat, leading to “feta fatigue” with traditional summer salads. The sales data coincides with the UK experiencing its fourth heatwave of the year, with temperatures forecast to reach up to 35C in parts of southeastern England. In fullWaitrose sees surprise spike in these dishes as heatwaves bring ‘feta fatigue’More bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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