Las cuatro principales empresas de K-pop de Corea YG Entertainment, JYP Entertainment, SM Entertainment y HYBE, están colaborando con el Gobierno en un nuevo proyecto global de K-culture.

The 11-day event will feature acts from all four companies, whose rosters include BTS and BLACKPINK, across Seoul Arena and KINTEX.

An 11-day K-culture festival built around K-pop concerts and an awards show centered on fandom will debut in December 2027. The Presidential Committee on Popula