Comitê Olímpico vê o sul da Ásia como um mercado ainda pouco explorado, onde o esporte pode aprofundar o engajamento com os Jogos

July 27 : When cricket returns to the Olympics in Los Angeles in 2028, it will bring far more than bats, balls and wickets. Its inclusion reflects a strategic calculation by…

Cricket's return to the Olympics at Los Angeles 2028 is driven as much by strategy as sport, with the IOC aiming to tap into India's vast audience and commercial power. Officials…