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Storia in 5 fonti
Addition of cricket at LA28 offers IOC access to 2 billion fans, Indian market
Absent since 1900, and as the Games seek a younger and broader audience, it may be the most valuable sport added to the programme in decades.
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channelnewsasia.com
How cricket could become the IOC’s gateway to India
July 27 : When cricket returns to the Olympics in Los Angeles in 2028, it will bring far more than bats, balls and wickets. Its inclusion reflects a strategic calculation by…
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economictimes.indiatimes.com
Cricket's return gives the Olympics its biggest growth opportunity in decades
Cricket's return to the Olympics at Los Angeles 2028 is driven as much by strategy as sport, with the IOC aiming to tap into India's vast audience and commercial power. Officials…
